The 24K Magic artist swept a shelf’s worth of gold statues in some of the rarest sneakers out there.
The 2018 Grammys were a great night for Bruno Mars. He took home the three top prizes at this year’s show, including Album of the Year, Record of the Year, and Song of the Year (which, yes, are three separate awards). And though Mars has always had a flair for daring style, last night he stepped up his sneaker game big-time. While performing his newly remixed new jack swing–inspired single “Finesse” with Cardi B, Mars and his back-up dancers sported Off-White x Nike Prestos, Off-White x Nike Air Jordan 1s, and Sean Wotherspoon x Nike Air Max 97/1s. It was a sneaker flex akin to someone walking away from the show with three of the night’s biggest awards in hand.
Mars showed out in the Prestos, a move that makes sense when you consider his Grammy-winning album is called 24K Magic and these are the gold standard of hard-to-get sneakers right now. He paired the rare kicks with some slim track pants, a hoodie, and an oversize baseball jersey—a look that isn’t quite period-accurate (no one was wearing pants that slim in the early ’90s) but that is totally in line with the current nostalgia wave that’s everywhere in menswear. And we can’t think of a better advertisement for Nike than having one of the biggest pop stars on the planet moonwalk across the Grammys stage in a pair of its sneakers.
Then again, in celebrity circles, the Off-White x Nike collab seems almost standard-issue. Anyone who’s anyone (or who has the right connections to someone)—from Roger Federer to A$AP Rocky and beyond—has worn Virgil Abloh’s standout Nike collab at some point since the kicks hit shelves in the latter part of 2017. Considering the shoes are long sold out, we can only imagine that Bruno and Co.’s endorsement only stands to drive the resale price of these sneakers even higher—they currently will run you between $1,600 and $2,100, according to StockX.
Congratulations to @brunomars, @jamesfauntleroyii, @stereotypestv & @philsmeeze on winning SONG OF THE YEAR for “That’s What I Like” ??? #GRAMMYs
Bruno Mars accepting the Grammy for ALBUM OF THE YEAR!!! ?✨ #24KMAGIC #GRAMMYs
Bruno Mars at the 60th Annual Grammy
Awards in New York City on January 28, 2018
Bruno and Cardi’s “Finesse” takes the cake, rising 5-2 after the duo’s Grammy performance.
Following the 2018 Grammy Awards on Jan. 28, multiple songs showcased during the CBS broadcast make major gains on streaming platforms and Billboard’s Streaming Songs chart dated Feb. 10. The charge is led by Bruno Mars’ and Cardi B’s “Finesse,” which rises 5-2.
“Finesse,” which previously led the Streaming Songs chart dated Jan. 20, actually earns its biggest streaming week since its release thanks to the Grammys bump, earning 40.4 million streams in the week ending Feb. 1 (up 24 percent), according to Nielsen Music (in its No. 1 week, it accrued 38.3 million). The boost comes due in large part to a 56 percent gain in YouTube views after video of the song’s performance on the Grammys telecast was uploaded to Mars’ YouTube page.
That’s a general trend with the Grammys gains for the Feb. 10-dated charts: YouTube clips of the performances. Below “Finesse,” Luis Fonsi and Daddy Yankee’s “Despacito,” featuring Justin Bieber, moves 30-24 with a 9 percent boost in overall streams, owed in part to a 22 percent gain in YouTube views after the performance video was uploaded (sans Bieber, who did not perform with Fonsi and Daddy Yankee on the Grammys); it achieved 16.8 million overall.
Logic’s “1-800-273-8255” featuring Khalid and Alessia Cara, the final performance of the evening, also gained thanks to its performance clip posted to YouTube. In addition to its 15 percent jump in overall streams (15 million total), it rose 47 percent in YouTube views.
Additionally, though it wasn’t performed on the broadcast, Zedd, Maren Morris and Grey’s “The Middle,” the music video for which was premiered during the CBS telecast, debuts at No. 49 on Streaming Songs with 12.1 million streams, marking Morris’ first appearance on the chart.
This was amazing.